Marc Roberts
COO / Co-Founder

Marc Roberts is the COO and Co-Founder at Zift. Marc has over 15 years of experience in the payments industry helping businesses optimize payments and software companies embed payments into their platforms.
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Nate Hughes
CRO / Co-Founder

Nate Hughes is a veteran in the payments industry with over 23 years experience. Nate began his career in payments at Authorize.net, now owned by Visa and a leading payment gateway. He currently serves as the Chief Revenue Officer and Co-Founder of Zift. 
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Omni-Channel Payment Solutions

Outdated Legacy Systems

Key Takeaways:

Omni-Channel Advantages: Introducing an omni-channel payment platform offers businesses a unified system to process transactions across various channels. This integration eliminates complexities arising from multiple processors, streamlines inventory management, and simplifies sales reporting and reconciliation.
Enhanced Customer Relationships: A consolidated data stream from an omni-channel system empowers sales associates to access complete customer interaction records. This enriched data allows for personalized, comprehensive customer service through various channels, fostering stronger customer relationships and improving sales strategies.
Solving Multi-System Challenges: Omni-channel payment solutions resolve challenges linked to disparate payment processors, inventory overselling, fragmented sales reporting, and complex reconciliation processes. Such platforms streamline operations, providing businesses with unified, error-reduced data streams.
Zift’s Vision for Integration: Zift aims to offer more than standard payment processing software. The focus is on enabling businesses to implement omni-channel payment platforms that bring together transactional data seamlessly. Collaborating with Zift opens doors to comprehensive transaction handling and data integration for enterprises and software platforms.

Offer Your Clients an Omni-Channel Payment Platform and Reap Big Rewards

The mobile revolution has meant big changes in the way many businesses operate, but too few companies have an omni-channel payment platform that allows them to process all payments through a single system and collect all data in one place.

If you could offer your customers the very best of the omni-channel payment processing systems, you could help them get ahead. And you could ensure your place as their software provider for many years to come.

With a great website and the best in mobile technology, your clients are able to reach customers in new ways — better ways than ever before. But some of them are using separate payment processors for each channel, perhaps with different merchant IDs and no way to link the systems together. With your help and the right choice of omni-channel systems, they can do a lot better for themselves and their customers or clients.

When you offer your software customers complete integrated payment solutions that include omni-channel payments, you’re offering them a way to keep track of their customers better while getting a better and more useful unified data stream for themselves. That might just make you heroes to them. Can you see how everyone benefits when you offer omni-channel processing to your existing software clients?

Integrated Omni-Channel Payment Solution

Offering your clients an integrated payment solution is great, but offering them one that can serve as an omni-channel payment processing platform is even better. Omni-channel processing solves the following friction points:

  • The need for multiple payment processors. Each sales channel can mean a different team of developers and different payment processors, and a business may need a separate team for in-person point-of-sale, online sales, mobile sales, call center sales and more.
  • The problem of effective inventory management. When a finite quantity of an item is available, it can be oversold when there are two, three or even four or more payment system types dipping into the same inventory.
  • The messiness of sales reporting. With multiple payment processing systems, there are multiple sales reports — or programming and data manipulation is necessary to bring all the data together. And each step of manipulation introduces more possibilities for errors.
  • The necessity to reconcile all those channels. Multiple channels means the necessity for someone to reconcile multiple payment processing statements or reports. These separate statements may not all feed automatically into any particular accounting system, so operations are made more complex than they need to be.

Give Your Clients More Than They Ever Imagined

Omni-channel payment processing platforms can solve those issues while opening a doorway to improved customer relationships. With all information in one place, sales associates on the phone, in person and via live chat, for example, can all see a complete record of a customer’s interaction with the company and can sell based on the whole picture, not a part of it.

At Zift, we want to provide you with integrated payment solutions for your enterprise business or software platform. But we don’t want to provide just any payment processing software. We want you to be able to implement an omni-channel payment platform that can bring your company’s or platforms transactions and data together in ways you never dreamed of.

It’s absolutely possible today when you work with Zift.

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