Zift has been chosen to be one of just 10 companies to compete for a $25,000 prize at the Electronic Transactions Association, Transact16 annual event. A panel of judges from the payment processing and venture capital fields will judge the presentations in a format similar to the popular television show Shark Tank.

Being selected for the 2016 Payments Pitch Off and E-Pay Innovation Award Competition at Transact16 gives Zift a unique opportunity to present its payments as a service or PaaS model to industry leaders and in front of an audience that will include many payment industry professionals.

The contest will be held April 20 from 10:30 a.m. to 12:30 p.m. on the Product Reveal Stage of the show floor. Each of the 10 participants will have 10 minutes of presentation time and may be asked questions by the panel.

Presenting Payments As A Service To Industry Leaders

Zift was chosen to participate in this competition based on the clarity of our vision and the market opportunity we provide as well as the innovative nature of our service. Zift’s most recent innovation, the terminal cloud, will also be highlighted during the presentation.

Judges will include Stephen Aschettino, a partner at Foley & Lardner, LLP, Sean Banks, a partner at TTV Capital and Paul Friday, a partner at Marlin & Associates. Also on the judging panel are Josh Goines, senior director of global consumer product for PayPal and four other industry leaders.

While word of the innovative payments as a service offering from Zift is already spreading through the industry, the benefits of positive exposure at an event like this one cannot be overstated.

PaaS Might Be Right For You And Your Clients

As the industry leaders at Transact16 will hear, Zift is leading some of the payment industry’s most exciting changes. Online and in-person retail businesses need better value-added payment service options, and some software vendors are uniquely positioned to provide their clients with better payment solutions. Zift provides payments as a service inside other software offerings all through a centralized payments infrastructure.

With Zift, third-party software companies can integrate payments directly into their platform and enterprise businesses can simplify their operations by consolidating their payments through a single connection. When you consider that on-boarding and integration are easy with Zift and all payments can be processed through a single system, it’s easy to see how software companies and their clients can benefit from Zift PaaS.