Marc Roberts
COO / Co-Founder

Marc Roberts is the COO and Co-Founder at Zift. Marc has over 15 years of experience in the payments industry helping businesses optimize payments and software companies embed payments into their platforms.
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Nate Hughes
CRO / Co-Founder

Nate Hughes is a veteran in the payments industry with over 23 years experience. Nate began his career in payments at Authorize.net, now owned by Visa and a leading payment gateway. He currently serves as the Chief Revenue Officer and Co-Founder of Zift. 
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Integrated Payments for Platforms Zift

Integrated Payments

Integrated Payments for Platforms – White Label Merchant Services

Integrated payments for platforms isn’t a new concept. Software platforms have been loosely integrating payments into their software for some time now. However, the process hasn’t always been very smooth and has been mostly outsourced. In the evolving world of software technology and business management platforms, merchants have come to expect more of an integrated experience. One where integrated payments are naturally part of the software system they are using to manage their business.

Payment processing is already an area of frustration for many merchants. It often takes weeks to set up due to a lengthy underwriting and application process, not to mention connecting all the technical pieces together once you are approved (payment gateway, processor etc.). To make matters worse, merchants often have to work with multiple third parties that provide different pieces of the integrated payment processing puzzle. As a result merchants often become confused and discouraged with the entire process.

In today’s fast-paced digital landscape, seamless payment experiences have become paramount for businesses operating on various platforms. With the rise of e-commerce, mobile apps, and online marketplaces, the need for integrated payments has never been more crucial.

Integrated payments refer to the seamless integration of payment processing capabilities directly into a platform, providing businesses with a comprehensive and streamlined payment solution. Gone are the days of fragmented payment systems that require manual handling or third-party gateways. Zift empowers businesses to effortlessly manage transactions, boost efficiency, and elevate customer experiences through our cutting-edge integrated payment solutions.

What Sets Integrated Payments Apart?

By incorporating payment processing functionalities within their platforms, businesses can unlock a bunch of benefits. Firstly, it enhances the customer experience by offering a convenient, secure, and unified payment process. Customers no longer need to navigate multiple systems or re-enter payment information repeatedly, leading to increased customer satisfaction and improved conversion rates.

Furthermore, integrated payments simplify operations for businesses. With a centralized payment system, you can easily track and manage transactions, generate real-time reports, and gain valuable insights into your revenue streams.

White Label Merchant Processing for Payments

White labeling refers to a business arrangement in which a company produces a product or service, and another company rebrands it as its own, taking credit for its creation. The term “white label” originates from the practice of placing a white label on a generic product, allowing the retailer to brand it as their own.

White label merchant services, therefore, involve integrated payment solutions that can be seamlessly rebranded and incorporated into various platforms. These services are provided by a payment service provider (PSP) who offers a comprehensive payment infrastructure, which can be customized to match the platform’s branding and user experience.

With white label merchant services, platforms have the freedom to create a seamless brand experience for their users. The payment interface can be designed to align with the platform’s visual identity, incorporating logos, color schemes, and overall branding elements. This level of customization helps maintain a consistent user experience throughout the platform, fostering trust and familiarity among users.

Integrating a fully functional payment solution from scratch can be a time-consuming process. However, by leveraging white label merchant services, software platforms can significantly reduce their time to market. These services are pre-built and extensively tested, allowing platforms to quickly integrate and offer payment capabilities to their users. This accelerated deployment ensures platforms can focus on their core offerings and deliver a comprehensive solution to their customers promptly.

As platforms grow and evolve, their payment needs may change. White label merchant services provide scalability and flexibility to accommodate these changing requirements. The underlying infrastructure of white label solutions is designed to handle high transaction volumes, ensuring a seamless payment experience even during peak periods. Additionally, these services often come with a range of payment options, supporting different payment methods and currencies, empowering platforms to cater to a diverse user base.

One of the significant advantages of white label merchant services is the level of control they provide to platforms. With these solutions, platforms have greater control over the payment process, including transaction flows, security protocols, and fraud prevention measures. This level of control ensures that platforms can align their payment processes with their business goals and compliance requirements.

Furthermore, white label solutions often offer comprehensive reporting and analytics capabilities, providing platforms with valuable data insights. These insights enable platforms to make informed decisions, optimize their payment processes, and understand customer behavior, ultimately leading to improved business outcomes.

How nice would the user experience be if software platforms and applications could seamlessly create merchant services accounts for their users right from within their platform?

One of our goals at Zift has been to simplify the entire process and create a seamless integrated payments experience for software platform users. That’s why we built payments for platforms so that software companies and SaaS providers can seamlessly create merchant accounts for their users and easily activate them for processing within their system. Business owners and platform users expect a fully integrated experience without a lot of hassle which is why software companies are looking for solutions that offer more of an integrated payments experience for their platforms.

Next Generation of Integrated Payments

The next generation of payments for platforms through Zift includes integration, onboarding (merchant creation and activation), payment card and ACH processing, simplified pricing, compliance, billing, and reporting. Integrated payments software offers a range of features that enable platforms to optimize their payment operations and provide seamless experiences to their users.

The payment integration experience includes a comprehensive API, with a single point of integration for bank card transactions and ACH transactions. It also includes complete transactional reporting for platforms with simplified pricing that merchants can understand. Onboarding includes a frictionless merchant creation process, within the software platform, with the ability to effortlessly activate a merchant account for users using your platform. This also eliminates additional gateways, third parties and lengthy underwriting. Additionally, this type of integrated platform allows you to customize the payments experience to best meet the needs of your users.

Integrated payments for platforms is the next big thing for software companies, SaaS platforms, POS services, ERP and business management systems,  so why not get ahead of the game and provide your users with the integrated experience they have been waiting for? For more information about payments for platforms and how we can help you improve the payments experience for your users, contact our sales and integrations team.

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